Commercial Real Estate Marketing Strategy
Creating a successful commercial real estate marketing strategy requires more than having a fancy print brochure and pushing the listings
In the rapidly evolving digital landscape, the game is shifting quickly and need to appear where our clients are looking to increase the chances of success for our business.
A healthy commercial real estate marketing strategy should have a well-balanced marketing mix and leverage Earned, Paid and Owned media.
Commercial real estate marketing strategy:
1. Create a Professional Company Website
Company website is often times the first impression give a potential client and a key factor to instill trust and confidence to prospects.
It can also serve as an important marketing outlet allowing to feature company news, demonstrate thought leadership through blog posts and research studies, and promote our properties.
2. Ask for Referrals
It doesn’t get any simpler or more effective than this. Word-of-mouth marketing can help us drive a significant increase in inquiries without having to spend heavily on marketing materials or advertising.
3. Send Targeted Email Marketing Campaigns
Building and segmenting a database of potential prospects for sending targeted email communications is one of the single most important marketing activities can help fuel our sales or leasing efforts.
Start building our list through website, blogs and lead capture pages.
4. Create Useful Content
Content marketing is one of the key tactics to stay top of mind and nurture our prospects until they are ready to actively engage with our business.
Create high-quality content that is useful, relevant or entertaining. This can be done with blog posts, studies, infographics and videos.
5. Share content on Social Media
Twitter, Linkedin and Facebook are the most relevant social networks for commercial real estate. These platforms can offer very laser-targeted campaigns, allowing us to select who, when and where Ads are displayed.
6. Optimize our Website for SEO
Visibility from search engines can have a powerful impact for the business and help drive tenants, brokers and investors to our website.
However, SEO is a long-term process and requires can take months to start seeing impact.
7. Post Listings on Commercial Real Estate Listing Sites
Advertising listings is an effective way to generate visibility in front of a very highly relevant and targeted audience.
8. Set Up Paid Google Keyword Campaigns
There are 500 million searches on Google every day and chances are that clients are searching for keywords related to the property or business right now.
Google Adwords is a very powerful acquisition channel to help attract leads .
9.Flyers
- Flyers are business size cards with th same message as a bandit sign that place on the windshield of cars.
10. Post Cards
Post Cards allow us to display our message in a manner that the buyer will see without have to open an envelop.
